Corporate communication

Reputation of a company rests upon two pillars. One pillar stands for its identity, namely the company's history, vision, mission, values, leadership and the range of products or services it provides. The other pillar stands for its public image, i.e. the way the company is perceived by insiders (namely its employees) or external audiences (e.g. clients, opinion leaders, authorities).

Reputation Mangers professionals apply advanced communications tools to build reputation, i.a.:

• Communications strategies and programs
• Internal communications programs and channels
• Media and key audiences relations
• Reputation audits
• Building and rebuilding the company's corporate culture
• The management of CEO's personal reputation
• Corporate social and ecological responsibility
• Crisis and issues management