Crisis communication
A crisis situation is a threat and a challenge for the organization's reputation, and it happens to be also a serious test for a product. In order to avoid a crisis or prepare for it better, the relevant preventive actions are applied: risk identification and monitoring, development of procedures and hazard management plans. When a crisis occurs, competent management of the situation and its communication provides a real opportunity for protection of the reputation.
Reputation Managers offer the following within anti-crisis and crisis support:
- Image risk management (issue management)
- Crisis situation management and communication in crisis
- Image reconstruction programs
- Audits with regard to readiness for management of crisis situation and communication in crisis
- Crisis procedures, communication plans and materials
- Crisis trainings and practical classes