Corporate communication

Reputation of a company rests upon two pillars.  One pillar stands for its identity, namely the company's history, vision, mission, values, leadership and the range of products or services it provides. The other pillar stands for its public image, i.e. the way the company is perceived by insiders (namely its employees) or external audiences (e.g. clients, opinion leaders, authorities).

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Financial communication

Distribution of information to the investment community is one of  key obligations of a public company. However, only active communication operations build the reputation of a company on the capital market.

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Crisis communication

A crisis situation is a threat and a challenge for the organization's reputation, and it happens to be also a serious test for a product. In order to avoid a crisis or prepare for it better, the relevant preventive actions are applied: risk identification and monitoring, development of procedures and hazard management plans.

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Brand communication

Reputation of a product in the market depends on a few factors. Needless to say, the key factor is its quality based on someone's personal positive experience or public opinion. In addition to the quality factor and producer's reputation, other elements that influence the buyer's decision are, inter alia, the product image.

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