Reputation is a mixture of rational and emotional attitude that stakeholders have towards an organisation. Such attitude does not necessarily come from direct experience. Reputation may reflect assumptions that stakeholders make about an organisation, its values or management style. In a sense, reputation is a social mandate for managing and growing a business.
The process of developing and managing reputation contributes greatly to the success of every organisation. By investing in reputation, an organisation builds trust and creates its value among various stakeholder groups. When dealing with critical or crisis situations reputation is key for protecting interest of the organisation.
Our role is to actively influence reputation of our clients and their products.